Affiliate Summit West 2015 – Vegas Recap

January 23, 2015 by Tom Fang 1 Comment

Last year, regrettably, I had scheduled something during ASW, and I really felt like I missed out on opportunities. This year, that wasn’t going to happen again. As usual, I attack conferences by myself. But, this time, since I had recently made the move to LA, I decided to drive to Vegas. 3 hours and 45 minutes and I was in Sin City!

I’m writing this post from my room at the Hard Rock, since I decided to stay the rest of the week after the conference to relax. That’s the freedom of driving to Vegas, so I am going to take advantage and check out rest of Vegas. Lots of people don’t know, but the Strip is really the touristy part of Vegas. It has a separate downtown that’s very different.

In terms of the conference, I know it almost sounds like a cliche thing to say now, but this has been the most productive (and more tiring) conference I’ve attended so far. I got upgraded to the 5+ badge, proudly, for having attended my now 5th Affiliate Summit.

This time more than any other time, I scheduled a ton of meetings in advance with various guys in the industry who were much more successful than myself, and I think that’s what you always want to do.

Of course, I made time to attend all the great meetups: Facebook Ad Buyers by Tim Burd, StackThatMoney, AffPlaybook, Adsimilis, W4, and a couple of smaller groups. These are by far my favorite things at the conferences as they are the best opportunities to make new connections face to face, as well as see a lot of your old connections at once.

I am pretty relentless at the meetups meeting people. I was really pleasantly surprised to hear that about 50% of everyone who I talked to had already heard good things about THRIVE. We have only launched it 3-4 months ago, and I am super happy with the awesome growth just from word-of-mouth.

Being a completely self-funded bootstrapped company, we do not have a marketing budget. We don’t get booths at conferences, nor do we spend on advertising. The most we’ve done with THRIVE is me hustling, whether that’s on forums or in person. And that’s because we’d like to focus all the resources that we DO have on making a superior product the best there is on the market, and also providing incredible customer service and support.

We believe that focusing on product and support is the key to our success because that’s what will generate the most powerful marketing effect, which is word-of-mouth. It’s much more impactful to hear from someone you trust that they had a great experience than to see some ad.

Shawn and Missy always bring heavy-hitters in terms of conference speakers, but I think they really stepped it up with Noah Kagan as the keynote for ASW 2015. Noah made some really good points about building solid relationships because, after all, our entire businesses are built upon relationships. Some of the tips, such as sending physical hand written mail or a thoughtful gift every year, I know yields tremendous results, but it’s always a good reminder.

Noah was also pretty non-traditional in getting the audience to participate. He actually brought half of his speaker fee in many stacks of cash and handed them out. The idea was to give each of us $10 so we can meet a stranger, get to know them, and buy them a thoughtful gift after.

Personally, I had met Noah a couple years ago in Chicago. He’s doing great things for the entrepreneurial community, and while his arrogance can rub you the wrong way sometimes, he’s a true problem-solving genius, and ASW really delivered.

The highest ROI that I got from the conference, though, has to be the individual meetings that I set up ahead of time. Because of our nice growth and success, we’re getting some investor and acquisition interest. These are the meetings that might have been 30 minutes long but could result in monumental things in the near future.

All in all, another fantastic Affiliate Summit in the books, and I can’t wait to do it again in NYC for ASE!

Add Offers & LPs in Bulk to THRIVE via a CSV File

December 3, 2014 by Tom Fang No Comments

From day 1, we at iPyxel Creations have been all about automation in performance marketing. Across our 3 products, that is the ultimate end goal: to automate your entire operation as much as possible.

THRIVE is no different. Today, we bring you another automation feature that will allow you to add landing pages and offers into THRIVE in bulk. It feels pretty good when hundreds of landing pages can be uploaded at once!

New Feature: Add Offers & LPs in Bulk via a CSV File

You can now upload a CSV file, containing hundreds of landing pages (or offers), upload them into THRIVE, and all those landing pages will be added into the system automatically. Boom.

We provide a CSV template file that’s super easy to use. There’s a different column for every field of the landing page:

This is particularly useful if, for example, you have hundreds of pop-under landing pages that you need to add to the system to split test. The offers page also has the same function!

We have now made it 100x easier to import your campaigns from any other tracker you’ve been meaning to get off of and hop on THRIVE!

Other Automation Features for LPs & Offers

As a reminder, there’s a bunch of other features that can automate your marketing in terms of managing your landing pages and offers.

  • Duplicate Offers/LPs: Select a number of offers and LPs, go to the “Select Action” drop down, and click “Duplicate Selected”. This will immediately create duplicates of all items selected.
  • Swap Offers/LPs: Wherever an offer or landing page is running, you can swap it out for another offer or landing page. A specific offer can be running in multiple different campaigns, under certain redirection rules, and all over the place. If all of a sudden it goes down, use the Swap Offer feature, and within seconds, that offer is replaced with another one.
  • Match Offers/LPs: Have an offer or landing page that’s been doing pretty well across the board? You can match that offer or landing page with new offers or landing pages to split test against everywhere the original offers or landing pages are running so that you are always testing to be running the best performers.
    Hope that our focus on automation makes your lives easier. If you have any questions on how to use these features, our support team is always here to help.

Hope that our focus on automation makes your lives easier! We all need a little help so we can put our time into activities of higher return.

How to Piggy-Back Unlimited 3rd-Party Pixels from ONE Master Pixel

November 1, 2014 by Tom Fang No Comments

What is a Pixel?

If you’re a performance marketer, you’re probably very familiar with “pixels”. Traditionally, a pixel refers literally to a pixel (whether an image, iframe, or javascript) that loads on a webpage. It was so that when a lead was generated, the pixel would load on the confirmation page. The loading of the pixel would indicate to the tracking software that a conversion had occurred.

Since then the definition has come to include GET requests, which are commonly referred to as post-backs, and any raw HTML/JS code that’s mean to perform the function of notifying some tracking software of the completion of an action.

The post-backs are server-to-server requests, and in the age of mobile devices where cookies are often disabled, a post-back is by far the most accurate tracking method. Whenever possible, always use a post-back URL as your conversion pixel.

Why You Should Use a Single Master Pixel

1) Typically, most networks and advertisers only allow 1 pixel by default. You can at times ask your advertiser to manually place additional pixels, but then you have to take time to confirm that the pixel is working, and they don’t always place it right, which leads to our next point.

2) Don’t rely on advertisers to edit your pixels. When you need to edit your pixel, you should have the ability to edit it yourself, without relying on your advertiser to change it on their end, allowing for more human error, not to mention the delay while you wait for a response.

3) You want conversions to be tracked at each of your traffic sources, like Facebook and Adwords. Many traffic source give you conversion pixels so that conversions can be tracked within the traffic source’s interface. This is very valuable data that you don’t want to exclude. Once you start to have a few traffic sources, it becomes difficult to ask your advertiser to place all those pixels, place them for specific offers, and make sure they’ve done it correctly. Control it on your end so that a pixel fires only for the right traffic source.

4) You might need pixels to only be fired for specific campaigns. Some traffic sources gives you static pixels so that you have to generate one for each specific campaign. That would be nearly impossible for your advertiser to setup.

5) You might be using multiple tracking platforms. If you do, you should use ONE master pixel that forwards click IDs and conversion payouts to all your other tracking services. All the post-back requests should be able to piggy-back off of your master pixel.

6) A single pixel keeps everything clean and organized. Don’t get confused by which pixel is being placed where. Give all 3rd parties a single master pixel and keep track of what pixels fire when in your own system.

How to Use THRIVE’s Master Pixel to Fire Additional Pixels

With our industry-leading tracking software, THRIVE, you can piggy back as many 3rd-party post-backs/pixels you want off of a conversion, whether they are traffic source pixels or pixels from some other service or tracking software.

With THRIVE, no matter what software and services you’re using, you now ONLY need to ever place ONE single post-back URL with advertisers or networks, and that is the master THRIVE post-back (or pixel).

Then, within THRIVE, you can add post-back/pixels at the traffic source level, the campaign level, as well as just piggy-back as many other pixels as you want globally.

The master pixel can be found on the Tracking page. You have your choice of post-back URL, image pixel, or iframe pixel as the master one that you would give to advertisers. All advertisers can use the same pixel!

To add pixels at the traffic source level, simply edit the traffic source.

For campaign-specific pixels, similarly, there is now an option for “Post-backs” on the General tab.

For global 3rd party pixels (i.e. they will fire every single time the THRIVE post-back/pixel fires), those can be added in the main Tracking section. For global 3rd party pixels, you don’t even need to run campaigns through THRIVE! Just use this function to fire multiple pixels every time THRIVE’s master pixel is fired.

We give you 5 different types of pixels you can fire:

  • URL (the most recommended post-back option)
  • Image
  • Iframe
  • Javascript
  • Raw HTML

Our pixel firing system gives you the utmost flexibility in firing as many post-backs/pixels as you want, in any manner that you want.

Be careful though: add only the post-backs/pixels that you need, since each additional one is an additional request to complete upon a conversion. THRIVE will first fire the campaign-specific pixel, then the traffic source, then the global piggy-back pixels. For instance, if you setup 100 pixels just for one specific campaign, it would probably never get to firing your traffic source pixel since there are too many requests.

This is the most sophisticated system of post-back/pixel firing out there, and we’re proud to implement it for THRIVE.

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