How to Piggy-Back Unlimited 3rd-Party Pixels from ONE Master Pixel

November 1, 2014 by Tom Fang No Comments

What is a Pixel?

If you’re a performance marketer, you’re probably very familiar with “pixels”. Traditionally, a pixel refers literally to a pixel (whether an image, iframe, or javascript) that loads on a webpage. It was so that when a lead was generated, the pixel would load on the confirmation page. The loading of the pixel would indicate to the tracking software that a conversion had occurred.

Since then the definition has come to include GET requests, which are commonly referred to as post-backs, and any raw HTML/JS code that’s mean to perform the function of notifying some tracking software of the completion of an action.

The post-backs are server-to-server requests, and in the age of mobile devices where cookies are often disabled, a post-back is by far the most accurate tracking method. Whenever possible, always use a post-back URL as your conversion pixel.

Why You Should Use a Single Master Pixel

1) Typically, most networks and advertisers only allow 1 pixel by default. You can at times ask your advertiser to manually place additional pixels, but then you have to take time to confirm that the pixel is working, and they don’t always place it right, which leads to our next point.

2) Don’t rely on advertisers to edit your pixels. When you need to edit your pixel, you should have the ability to edit it yourself, without relying on your advertiser to change it on their end, allowing for more human error, not to mention the delay while you wait for a response.

3) You want conversions to be tracked at each of your traffic sources, like Facebook and Adwords. Many traffic source give you conversion pixels so that conversions can be tracked within the traffic source’s interface. This is very valuable data that you don’t want to exclude. Once you start to have a few traffic sources, it becomes difficult to ask your advertiser to place all those pixels, place them for specific offers, and make sure they’ve done it correctly. Control it on your end so that a pixel fires only for the right traffic source.

4) You might need pixels to only be fired for specific campaigns. Some traffic sources gives you static pixels so that you have to generate one for each specific campaign. That would be nearly impossible for your advertiser to setup.

5) You might be using multiple tracking platforms. If you do, you should use ONE master pixel that forwards click IDs and conversion payouts to all your other tracking services. All the post-back requests should be able to piggy-back off of your master pixel.

6) A single pixel keeps everything clean and organized. Don’t get confused by which pixel is being placed where. Give all 3rd parties a single master pixel and keep track of what pixels fire when in your own system.

How to Use THRIVE’s Master Pixel to Fire Additional Pixels

With our industry-leading tracking software, THRIVE, you can piggy back as many 3rd-party post-backs/pixels you want off of a conversion, whether they are traffic source pixels or pixels from some other service or tracking software.

With THRIVE, no matter what software and services you’re using, you now ONLY need to ever place ONE single post-back URL with advertisers or networks, and that is the master THRIVE post-back (or pixel).

Then, within THRIVE, you can add post-back/pixels at the traffic source level, the campaign level, as well as just piggy-back as many other pixels as you want globally.

The master pixel can be found on the Tracking page. You have your choice of post-back URL, image pixel, or iframe pixel as the master one that you would give to advertisers. All advertisers can use the same pixel!

To add pixels at the traffic source level, simply edit the traffic source.

For campaign-specific pixels, similarly, there is now an option for “Post-backs” on the General tab.

For global 3rd party pixels (i.e. they will fire every single time the THRIVE post-back/pixel fires), those can be added in the main Tracking section. For global 3rd party pixels, you don’t even need to run campaigns through THRIVE! Just use this function to fire multiple pixels every time THRIVE’s master pixel is fired.

We give you 5 different types of pixels you can fire:

  • URL (the most recommended post-back option)
  • Image
  • Iframe
  • Javascript
  • Raw HTML

Our pixel firing system gives you the utmost flexibility in firing as many post-backs/pixels as you want, in any manner that you want.

Be careful though: add only the post-backs/pixels that you need, since each additional one is an additional request to complete upon a conversion. THRIVE will first fire the campaign-specific pixel, then the traffic source, then the global piggy-back pixels. For instance, if you setup 100 pixels just for one specific campaign, it would probably never get to firing your traffic source pixel since there are too many requests.

This is the most sophisticated system of post-back/pixel firing out there, and we’re proud to implement it for THRIVE.

Have you tried THRIVE yet? If not, SIGN UP NOW!

The Highest Paying Referral Program for a Tracking Platform

October 3, 2014 by Tom Fang No Comments

Since our launch of THRIVE a little over 1 week ago, the response has been spectacular, so thank you everyone for the support and the continued support. We hope to really build this out into a massive automation beast of a machine for a long long time.

If you haven’t checked it out yet and taken THRIVE for a spin, do it now!

Announcing the Referral Program for THRIVE

We are excited to announce our affiliate program where anyone can promote THRIVE and get paid on a revenue-share basis. Anyone you refer, you will get 15% of all revenue from that user forever.

This is by far the highest paying affiliate program for a tracking platform, ever.

Start promoting right away before someone else refers all the users! This thing is going to seriously take off at the rate we’re going, especially over the next couple of months, so do not wait!

To access details about the affiliate program, you have to log into your iPyxel account, click on the “Affiliate” tab, and select THRIVE.

Or, this link takes you directly to the THRIVE Affiliate Referral Page to get your links.

New Features Already

It’s only been 1 week after launch, and we’ve already fixed a bunch of issues and already released a few new features:

  • IP address and IP range redirection rules
  • URL parameter redirection rules
  • OS version redirection rules
  • Conversion testing links for individual campaigns
  • Specific sub ID searching

That’s just a taste. We’re just getting started. There are major features in the plans that I don’t want to reveal quite yet :) .

Official Launch: THRIVE – Universal Tracking Software for Performance Marketing

September 25, 2014 by Tom Fang 6 Comments

Today we’re announcing the launch of our latest and greatest self-hosted tracking platform that we have been working tirelessly to perfect: THRIVE. It is the most cutting edge self-hosted tracking software ever to be made available.

THRIVE is the next generation self-hosted universal tracking platform. While we have POFpro for POF traffic and AdultAdsPro for adult traffic, THRIVE is meant to be your tracking platform for any and all traffic sources.

The same product-obsession and relentless support we have striven for will be manifested in Thrive. This is our 3rd tracking platform, and our years of experiencing in building the best self-hosted products culminates in this product. Our focus is on ease of use and design, advanced features for power users, and scale for big media buyers.

Powerful Features for Beginners to Experts

THRIVE aims to transform performance marketing to its simplest, most intuitive form, allowing newcomers to get started much more smoothly, as well as allowing the experienced to scale faster and do it in a fraction of the time.

Here is just a fraction of the features that THRIVE offers:

1) Cost/CPC Adjustments and Updates – Adjust spend and cost data for any campaigns for any date range through the THRIVE interface to get accurate profit/ROI numbers. You can also upload a CSV with all the campaigns’ costs for a specific date range to automate the process.

2) Multi-Variable Drill-Down Reports – It’s all about finding the exact combinations (geography, creative, device, etc.) that are the most profitable. THRIVE allows you to find these by generating Drill-Down Reports that group multiple variables into a single, expandable report across multiple campaigns or your entire portfolio.

3) Piggy-backing Post-back App – Use just 1 post-back URL for all your advertisers and affiliate networks, even if you use multiple 3rd party platforms.

4) Full Cloaking Module – This will be coming soon. We are just getting started and will be constantly adding high-impact features. Stay tuned for this!


You can check out all the main features on the THRIVE product page, but what I should add is THRIVE is way more scalable than any self-hosted tracker ever and can handle millions of clicks per day with ease. The only bottleneck is server resources.

Own the Rights to YOUR Data

Because Thrive is self-hosted, you will always own your own data that you paid for. No 3rd party will have ownership of your data, no 3rd party has the right to look at your data, and no 3rd party has the right to prevent you from accessing your data, ever.

If you have experience with our previous products or have just heard about our brand, we only build something if we know we can be the best at it. Thrive is no different, and comes with the high quality product precision that all iPyxel products bring, and the impeccable support that comes with it.

Introductory Pricing, $100 Hosting Coupon, & Limited Time Early Bird Discount

Introductory Pricing: The tracker starts at $99/month flat introductory price. We are expecting high demand, and will likely be raising prices some time in the future, but everyone who signs up at this price will be able to maintain this price, so get in on this now!

Early Bird Discount: In addition, if you sign up and install Thrive within 10 days of this post, your account will automatically be credited with a 50% off discount for the first paid month of Thrive (in addition to the 30 days free trial!).

$100 Hosting Coupon & Free Installation: We have partnered with Liquid Web as our preferred hosting provider. Their hardware stands behind our software. Use this link to get $100 off any Storm VPS Server. Plus, they will install Thrive for you for free. Just request a Thrive installation when they call you to verfiy your purchase.

Sign Up for Thrive Now.

30 Day Trial. No Credit Cards Required.

Or, if you’re already have an iPyxel Account, just Log In to install.