Thrive Tracker Now Let’s You Create Sub-Users With Restrictive Access Roles

June 11, 2015 by Tom Fang No Comments

We have just launched a long-awaited add-on module to our ever-improving tracking product, THRIVE, that will hopefully be a game-changer and one that is able to dramatically improve some of the media buying operations using our software.

The Multi-User Access Add-on Module

This powerful add-on will allow you to create specific roles for your employees and limit access to certain parts of the application from those workers.

If you’re a Thrive user, simply log out and back into your app to get the update, or if you’re a Managed Client, it should already be available for you.

Multi-User Access Module

Create Sub-Users Under Specific Roles

You can create specific roles, then assign sub-users to those roles.

For example, maybe you have someone who is only responsible for creating new landing pages and adding them to Thrive.

You can create a role for something like “Landing Page Designer” and only give that role the permission over the landing pages section of Thrive:

Once the role is created, you can then create a sub-user and assign them that role:

You add multiple sub-users to your Thrive install and assign them the same role.

Only Allow Specific Campaigns per Sub-User

If you have multiple media buyers but don’t want each media buyer to see all of the campaigns in the installation, you can restrict which campaigns can be seen by whom.

You can create a role that only gives a sub-user control over specific campaigns you designate:

Additionally, they can still create new campaigns, but the new campaigns they create are only visible to them, not to the other sub-users.

Virtually all areas of the application can be restricted from sub-users, so you have total control over permissions!

If you haven’t tried THRIVE yet, please sign up now for a 30 day trial!

The Cloaker / Bot Filter Add-on Module for Thrive Now Available

April 30, 2015 by Tom Fang No Comments

We have just launched our brand new, off the factory line, add-on module for THRIVE to all our users called the Cloaker/Bot Filter module. For the first time, your tracking and cloaking needs can be under one roof!

Cloaker/Bot Filter Module

Tutorial Walk-Through

We produced a full walk-through tutorial for our users, but I’ve also decided to post it here because it is able to show exactly what this module can do at this point. Keep in mind, we just launched this, and it’s only the beginning!

Cloaker/Bot Filter Module

Advanced Capabilities

We are just getting started with this module, but in my opinion, it is already quite robust.

  • Automatically detect bot traffic and filter it out in separate reporting
  • Create custom filters for cloaking based on the following criteria:
  • - Browser
    – Country
    – Device Type
    – Device Brand
    – Device Model
    – ISP/Carrier
    – IP Address List
    – Known Bots
    – Operating System
    – Referrer String
    – URL Parameter
    – User Agent String

  • Send cloaked traffic to a “safe page” of your choosing
  • Separate bot and cloaked traffic reporting so the data does not contaminate your real traffic data

For the future, we will be working on ways to detect VPN/proxies and spy tools.

Please note, that we are not in the business of cloaking specific traffic sources as THRIVE must stay 100% compliant. This is a do-it-yourself cloaker that basically allows you to customize your own cloaker. We may partner with a 3rd party in the future for this.

If you still have not tried THRIVE yet, now is the perfect time to sign up. You get access to all our add-on modules during your trial period.

Why CNAME is Dangerous When Using Custom Domains with A Tracker

April 27, 2015 by Tom Fang No Comments

If you use one of the competing cloud-based trackers out there for your tracking needs like Volume, you’ve perhaps noticed your own campaigns or heard that campaigns of others are starting to get flagged by antivirus and/or traffic sources like Facebook.

This results in a very poor user experience for the traffic that you are buying since they will get virus alerts in their browsers and traffic sources like Facebook will start banning your campaigns or accounts.

This can happen if you use a custom domain and use CNAME record to setup your domain for the tracker, which cloud-based tracking software seem to rely on.

CNAME is an alias for the one domain that every user of that tracker uses. This means that if any other user of that tracker runs something dodgy, it could very negatively reflect upon your own domain as well since everyone essentially shares the same primary tracker domain, which points to a single IP address.

As an alternative to that, with THRIVE’s Managed Service, where we put you up on our super-optimized Amazon cloud setup, we use what’s called the “A Record” when setting up your domain, so that this would never happen.

Via the “A Record”, each domain would point to a unique and dedicated IP address that only you use so that your reputation and traffic is never affected by other users. Other users could run the shadiest things through, and your install would never be affected.

Even if you do get your domain flagged, we can easily change the IP and domain of the installation.

This is an important matter that unfortunately not many are too educated about, but this should definitely not be ignored. I hope this post provides some good background to beware when using a shared cloud tracker.

If you are interested in THRIVE’s all-inclusive Managed Service, please contact us with your traffic needs! We will beat any competitor in pricing!