Affiliate Summit East 2014. Back to NYC

August 13, 2014 by Tom Fang 3 Comments

I just returned home from another Affiliate Summit East to write this post as I like to reflect on things when it’s fresh in my head. The experience was, again, more than I bargained for. ASE never ceases to go beyond expectations.

This year, ASE is back in The Big Apple. Last year, ASE 2013 was a little change of pace when they moved it to Philadelphia, which will always hold a special place in my heart, but this year it’s back to the big leagues and right in Time Square.

My first Affiliate Summits were ones of making the rounds at the booths trying to network my way into the space. This time around, I hardly went to the booths other than for pre-planned meetings. I did go to a session that was pretty interesting called “How to Leverage Facebook Advertising to Grow Your Business”. The real tidbits were actually in the Q&A, where the speakers laid out their own secret sauce strategies.

When I was thinking whether I should even go this time around, I figured I wouldn’t benefit as much from the booths and sessions anymore, but I have to say it’s the most rewarding Affiliate Summit to date for me. I am surprised every time. I’ve realized that when you just go, even without your days all planned out perfectly, that it’s such a concentration of opportunity that you’re going to hit on something rewarding.

The value for me lies in the peripheral activities such as the meetups and the congregation of leaders of major companies in the space so that I can hit multiple meetings in a few days face to face. And NEVER underestimate the value of face to face meetings. It’s night and day. Obviously, Shawn and the rest of the crew didn’t directly plan my meetings, but the event is so powerful now because it brings people who matter in one place.

I am incredibly grateful for the relationships that I’ve cultivated over such a short period of time. The tough part now is deciding which opportunities are best to pursue. Greatness lies ahead!

POF Case Study: How Day-Parting Can Affect Your Campaigns

March 2, 2014 by Aziz Kamara 2 Comments

How often do you day-part with your campaigns? If you’re not familiar with the term, day-parting is a strategy used by many affiliate marketers which involves pausing campaigns during certain days of the week when traffic is expected to click less or produce fewer conversions.

This strategy can produce great results, but one major concern to many is that pausing campaigns may result in lost opportunities for conversions and profit. The question soon becomes, “What should I do?”

Our Solution: Get the Data

Using POFpro, we decided to conduct our own tests to try to answer this very question with our POF traffic to try to figure out whether or not day-parting could help or hinder our profits. We searched for a campaign that had sufficient data, ultimately choosing one with over 1 million impressions.

With a comprehensive breakdown of our data regarding those impressions (including the impressions, EPC‘s, and ROI) via POFpro’s day-parting scheduler, we first determined if there were any discernible points in the week/day when performance dropped. After that, we initiated the day-parting schedule to observe whether or not overall performance could increase.

Below are our findings:

Targeting and Creatives

As previously mentioned, we took a look at one of our long-running campaigns with a little over 1 million impressions. While the campaign was somewhat stable, the ROI had been slowly dropping. We figured it would be the perfect candidate as to whether or not we could increase performance with day-parting.

While observing the time of the day when conversions happened least (or not at all) we applied a day parting schedule to our testing campaign. To gain sufficient data, we decided to let the campaign run with the day-parting schedule for 3 weeks.

Targeted Demographic

This campaign targeted males ages 21-24 seeking females in Canada with a very low bid. In the interest of allowing this campaign to run a little longer, I won’t divulge every detail, but this should give you a good idea at what kind of traffic we were targeting.

Our Creatives

Lastly, what good is a case study without any creatives?

This is a snapshot of the creatives from the creatives that ran for the first week or so. Some of these creatives images have yet to burn out. Admittedly, the overall performance has slowed, but all in all, the campaign is still doing alright.

Our Results

With the scheduling set up, we resumed our campaign for a total of 3 weeks. So, what were the results?

Breakdown of Campaign Performance

First, let’s take a look at the performance metrics of our campaign before and after day-parting was applied. Keep in mind that this campaign required a little bit of optimization at first. But since this angle had been tested before, it was profitable not too long after it launched.

Performance Without Day-Parting:

As you can see, this campaign isn’t something you could really call “high-volume”. However, it got a decent amount of clicks and ROI. So let’s see what happened after we applied our day-parting schedule.

Performance After Day-Parting (3 weeks):

Fantastic! After applying our day-parting schedule, we managed to increase our CTR and CVR, thus slightly lowering our CPC and gaining a $0.05 EPC increase. We had hoped that the conversion rate would increase since our scheduling was a consequence of only the EPC, but I didn’t expect the CTR to rise as well. Overall, we were able to almost double our ROI! Although our volume was cut down by the day-parting schedule, we were able to increase performance considerably.

Overview of Day-Parting Schedule

With all this day-parting talk, we figure it’s about time we show you exactly we’ve been talking about this whole time. You can take a look at the schedule used for this campaign in the screenshot below:

Final Notes

One thing we wanted to note is that we’re not dealing with a whole lot of data. Sure, this campaign ran for 3 weeks, but due to the targeting, the volume is quite low. With only 11 conversions over 160,000 impressions, it’s impossible to tell whether or not the ROI would remain that high for very long.

What we do know is that with just some minor scheduling, we were able so significantly increase the performance of our campaign even after it had seemed that it had run its course. With that said, this isn’t always going to be the case for all of your campaigns (it certainly hasn’t been the case for us) but you you may be happily surprised at how your campaigns can get a boost of performance with a little bit of scheduling.

5 Rules for Making Clickworthy Display Ads & Tapworthy Mobile Ads

February 23, 2014 by Tom Fang 1 Comment

This is a guest post by Danielle Forget, Marketing Coordinator at WhatRunsWhere.

Online dating has come a very long way over the past two decade. It has gone from being looked at as ‘desperate’ and ‘totally unsafe’, to one of the most common and successful ways to start a romantic relationship.

Now that most people simply don’t have the time (or patience) to go find a date, they have become quite comfortable with the idea of meeting someone online. In fact, 11% of the American adult population has given online dating a go.

Not surprisingly, the industry has ballooned with exception growth, bringing in over a billion dollars in revenue.

As we can see online dating is a popular product, however the industry has become stiff with competition. With over 2500 online dating sites, there is no shortage of sites offering to help find ‘the one’. That means that for affiliate marketers, online dating has become one of the most competitive and difficult niches.

Here are 5 rules to follow that will be sure to make your display and mobile ads stand out from the crowd…

1. Be Specific

Be sure to hint at narrowing search results in your ads, such as how these ads did with age and location. This is one of the best ways to make your ads more attractive to clickers and tappers.

Online daters are looking for quality over quantity, so make sure your ad screams that you have exactly who they are looking for.

2. Say ‘No’ to Stock Photos

Bad Examples:

Stock photos are a big no-no with online dating ads. The women in these ads are professionally photographed and Photoshopped to look flawless. However, online daters are looking for someone who they can actually see themselves with… And not just in their dreams.

Good Examples:

Using amateur photos of regular people is the way to go. This makes your ad look authentic and far more relatable.

3. Play on the Familiar

What do you recognize about these ads? They look pretty familiar to Facebook’s interface, don’t they?

Facebook is a place where most people already feel quite comfortable living out part of their social life. By making your ads resemble a platform that people are already comfortable with, you will make your ads far more eye catching.

4. Give them What they Want

There is a significant chance that the people viewing your ad already have an online dating profile. With this in mind, you need to successfully pitch what is different about this site, and why this one is worth their time.

Focus on appealing to the common issues most online daters face.

The ad about ‘James’ addresses the issue that most women are sick of getting mountains of messages from guys who simply want to hook up. On the other hand, most men seem to have the opposite problem, which is what the second ad looks to tackle.

5. Make Clicking Too Tempting

Warning: be careful with this tip. As we know, clickers and tappers aren’t always buyers, and to keep a healthy conversion always set it as your goal to attract only the most serious clickers.

With that in mind, check out how these ads use a strong call to action to grab your attention!

By making your plain-Jane image ad appear as though they are about to play a movie or even choose their date it make your ad all to tempting to click.

Check out more top display and mobile ads for any niche with WhatRunsWhere display and mobile tools. Be sure to keep an eye on what your competitors are doing with their mobile and display ads to boost your own marketing strategy.