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Automate POF Ads

POFpro is a self-hosted, one-stop platform to manage, automate, and optimize your marketing campaigns for the Plenty of Fish traffic source.

Our advanced integration with POF negates the requirement of any 3rd party tracking software and provides automation features like rule-based optimization, day-parting, mass uploading, and easy split testing.

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Rule-based
Auto-optimization

Deactivate ads and pause campaigns automatically by creating custom rules based on CTR, ROI, ads running, losses, and more. No more staring at metrics.

Once you have rules setup, all you have to do is fed ads into th emachine with our bulk uploader and let POFpro do all the work of finding profitable ads.

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Demand-side performance marketing software and digital marketing insights for agencies and advertisers

Grab Our Free POF Excel Tools

The POF Excel Bundle is a set of free Excel-based tools to help you get started immediately with some POF automation tasks like lining up spend, revenue, and ROI by creative, monitoring traffic volume, and resubmitting ads.

Plus, don’t miss:

  • Time-sensitive updates
  • Pre-release announcements
  • Exclusive subscriber-only offers

Recent Articles

POF Case Study: How Day-Parting Can Affect Your Campaigns

March 2nd, 2014

How often do you day-part with your campaigns? If you're not familiar with the term, day-parting is a strategy used by many affiliate marketers which involves pausing campaigns during certain days of the week when traffic is expected to click less or produce fewer conversions. This strategy can produce great results, but one major concern to many is that pausing campaigns may result in lost op[...]

5 Rules for Making Clickworthy Display Ads & Tapworthy Mobile Ads

February 23rd, 2014

This is a guest post by Danielle Forget, Marketing Coordinator at WhatRunsWhere. Online dating has come a very long way over the past two decade. It has gone from being looked at as ‘desperate’ and ‘totally unsafe’, to one of the most common and successful ways to start a romantic relationship. Now that most people simply don’t have the time (or patience) to go find a date, they have b[...]

5 Things You Should Know About Performance Metrics in POF (Part 2)

February 9th, 2014

In Part 1 of this two-part post, I gave you some examples of performance metrics you should look for when determining whether or not a campaign can become profitable. Part 2 will discuss what you can do with that data and how you can optimize your campaigns to their fullest. Key #4: Rule-Based Optimization is Essential Rule-based optimization, or "Hurdles" as referred in POFpro, is a way[...]

5 Things You Should Know About Performance Metrics in POF (Part 1)

February 2nd, 2014

We frequently get asked by newer performance marketers on how we determine whether or not an ad/angle/campaign is going to perform well on POF. The short answer is, we never know--not until we test it anyway. That's why we wanted to share with you some key tips on performance metrics in POF to give you an idea as to what we look for when testing a campaign to get the most out of it as quickly [...]

Skyrocket ROI with Top Performing Ads

January 26th, 2014

The best strategy for making any marketing campaign is to only use what works. Sounds great, but how do you figure out what works? In performance marketing, it is incredibly important to split-test creatives, even different elements of your creatives in order to optimize CTR. The only problem is that split-testing ads takes time and costs money. Wouldn't it be nice to eliminate at leas[...]