In last week’s video, I demonstrated how easy it was to take one large image and create a FAST, EASY, and EFFECTIVE landing page using Dreamweaver’s “hotspot” tool and little else. This week, I wanted to show you how to do something very similar. However, instead of using hotspots to select which areas of your [...]
It’s a fact: when a person is more engaged in an advertisement or activity, the likelihood of that person taking action (buying something, calling a number, submitting an e-mail, etc…) increases. You can engage the user by posing a question (asking questions solicit an internal response, thus engaging the reader) presenting a miniature interactive game [...]
This week, I had multiple people ask me how they can create a batch of 300×250 ads with their current collection of 310×110 ads. So, say you had 80 small ads and you wanted to combine them into 40 IAB banners, how would you do it? At first, I thought there was no way since [...]
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