The 0ms Tracking Redirect is Here

The 0ms Tracker “Redirect” is Here – Introducing the Landing Page Tracking Pixel

In performance marketing, particularly for direct response campaigns, experienced media buyers understand the importance of keeping latency low as visitors today have such short attention spans. Most likely, when you send traffic through a campaign on your tracking software, your … Read More

Conquer Long Copy Landing Pages with Sticky CTAs and Scrollers

One of the greatest hurdles a lot of performance marketers face with long copy is determining where to position their Call-to-Action (CTA). Should you place it after your headline, by the testimonials, under your value proposition? Luckily, with some coding, … Read More

Boost Conversion Rates With Popovers and Carousels (Part 2)

In Part 1 of this tutorial series, we illustrated how you can create popovers to make the content in your landing pages more engaging. For part 2, we’re going to go over Bootstrap’s Carousel plugin. With the carousel plugin, you’ll … Read More

Boost Conversion Rates With Popovers and Carousels (Part 1)

There are a number of ways that you can design your landing pages to quickly and succinctly convey value to your landing page visitors. However, finding the balance between sufficient information and efficient use of page space can be difficult … Read More

1 (More) Killer Strategy To Grab Users Before They Leave

In a post a while back, we explored one way in which modal windows can help to increase conversions by affirming the user’s decision to click on your CTA. In addition to that tutorial, we also provided a tutorial illustrating … Read More