Category: POF Tracking

5 Things You Should Know About Performance Metrics in POF (Part 2)

February 9, 2014 1 Comment by Aziz Kamara

In Part 1 of this two-part post, I gave you some examples of performance metrics you should look for when determining whether or not a campaign can become profitable. Part 2 will discuss what you can do with that data and how you can optimize your campaigns to their fullest. Key #4: Rule-Based Optimization is [...]

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5 Things You Should Know About Performance Metrics in POF (Part 1)

February 2, 2014 1 Comment by Aziz Kamara

We frequently get asked by newer performance marketers on how we determine whether or not an ad/angle/campaign is going to perform well on POF. The short answer is, we never know–not until we test it anyway. That’s why we wanted to share with you some key tips on performance metrics in POF to give you [...]

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POFpro: Premium Tracking & Optimization Platform for POF Ads Launches to Public

April 22, 2013 2 Comments by Tom Fang

Today we’re finally launching POFpro, a new premium demand-side ad platform specifically for marketers to track, automate, and scale the Plenty of Fish traffic source, into a public beta. This product is the proudest thing we’ve ever put out as we continue to transition into a technology-focused, product-obsessed company. We’ve been in private beta with [...]

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