Today we’re finally launching POFpro, a new premium demand-side ad platform specifically for marketers to track, automate, and scale the Plenty of Fish traffic source, into a public beta. This product is the proudest thing we’ve ever put out as we continue to transition into a technology-focused, product-obsessed company. We’ve been in private beta with [...]
Before we began developing the fully-comprehensive campaign management platform, we had to become well-versed with the intricacies of subIDs and the weight they hold in tracking. At the same time, while subIDs are ubiquitous in internet marketing, it’s become apparent to us that a lot of online marketers don’t quite understand what a subID is [...]
Everyone should know that when testing an offer that you should always split test and optimize. Rarely, however, does anyone mention how imperative it is to split-test between different offers, and going even further to split test different traffic networks. I think that split-testing traffic networks isn’t widely discussed because it regards a theory that’s [...]
POFpro is a self-hosted, one-stop platform to manage, automate, optimize, an scale your marketing campaigns for the Plenty of Fish advertising traffic source.
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