Category: POF Tracking

POF No Longer Accepting New Advertiser / Affiliate Sign-Ups!

March 17, 2015 4 Comments by Tom Fang

This is going to be a quick, but very important update for anyone who has created a POF Ads account (https://ads.pof.com) in the past. POF Ads recently announced that they are no longer accepting new advertiser sign-ups indefinitely. They said that this is going to be a trial period to see if they can help […]

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5 Things You Should Know About Performance Metrics in POF (Part 2)

February 9, 2014 1 Comment by Aziz Kamara

In Part 1 of this two-part post, I gave you some examples of performance metrics you should look for when determining whether or not a campaign can become profitable. Part 2 will discuss what you can do with that data and how you can optimize your campaigns to their fullest. Key #4: Rule-Based Optimization is […]

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5 Things You Should Know About Performance Metrics in POF (Part 1)

February 2, 2014 1 Comment by Aziz Kamara

We frequently get asked by newer performance marketers on how we determine whether or not an ad/angle/campaign is going to perform well on POF. The short answer is, we never know–not until we test it anyway. That’s why we wanted to share with you some key tips on performance metrics in POF to give you […]

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