5 Things You Should Know About Performance Metrics in POF (Part 2)

In Part 1 of this two-part post, I gave you some examples of performance metrics you should look for when determining whether or not a campaign can become profitable. Part 2 will discuss what you can do with that data … Read More

5 Things You Should Know About Performance Metrics in POF (Part 1)

We frequently get asked by newer performance marketers on how we determine whether or not an ad/angle/campaign is going to perform well on POF. The short answer is, we never know–not until we test it anyway. That’s why we wanted … Read More

Anatomy of a SubID: 4 Things to Know About Conversion Tracking

Before we began developing the fully-comprehensive campaign management platform, we had to become well-versed with the intricacies of subIDs and the weight they hold in tracking. At the same time, while subIDs are ubiquitous in internet marketing, it’s become apparent … Read More

How to Split Test Traffic Networks

Everyone should know that when testing an offer that you should always split test and optimize. Rarely, however, does anyone mention how imperative it is to split-test between different offers, and going even further to split test different traffic networks. … Read More

Dynamic Landing Pages: Using POF Tokens to Call Out the User and Increase Performance

Update: Since MaxMind discontinued their free service, you’re going to have to rely on another geo-location service: http://ip-api.com. It’s also free. When creating landing pages, only one goal should be in mind and that’s the conversion. Your landing page increases … Read More