After a couple of months of creating campaigns early in my POF career, while attempting to exclude iOS and Android, I accidentally created a campaign targeting ONLY iOS & Android. I realized soon after that what I previously thought was an idiot mistake was actually dumb luck. Follow along to find out why. In a [...]
With POF’s mobile/desktop browser-targeting option, you don’t need a mobile network to get in on the mobile action. You can take your campaigns, duplicate them, adjust the targeting and suddenly get some easy mobile traffic with cheaper clicks and expand your overall volume on POF. Granted, you want to make sure that you have proper [...]
In POF, 728×90 “Wide Banners” run in the same locations as the smaller 310×110 and 110×80 “Small Ads”. If you have two identically-targeted campaigns, however, the one running Small Ads will get delivered at an earlier session depth than the one running Wide Banners, unless you raise the bid of the wide banners well beyond [...]
POFpro is a self-hosted, one-stop platform to manage, automate, optimize, an scale your marketing campaigns for the Plenty of Fish advertising traffic source.
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