Category: POF Targeting

It was SUCH a hassle to switch the site’s theme, but after a few days of hard work, it’s finally live. This new theme runs faster, looks better, and is easier to read. I’m personally very satisfied. Change is good. What do you guys think? Are you a fan? I realized a week ago that [...]

For every traffic source, affiliates always dread the day that their profitable campaigns reach a stage of burnout or banner blindness. The same complaints seem to hold for POF, but to tell you the truth, I personally have not really experienced it.  I believe that if you make your campaigns a certain way in POF, [...]

Say you decide to target younger females with a specific angle.  You might want to target females age 18-29 but split it up into 3 age groups: 18-21, 22-25, and 26-29.  Further, you might also decide to split test Caucasian and everyone else.  With 3 age groups and 2 ethnicity groupings, you would be required [...]