Category: POF Case Studies

POF Case Study: How Day-Parting Can Affect Your Campaigns

March 2, 2014 2 Comments by Aziz Kamara

How often do you day-part with your campaigns? If you’re not familiar with the term, day-parting is a strategy used by many affiliate marketers which involves pausing campaigns during certain days of the week when traffic is expected to click less or produce fewer conversions. This strategy can produce great results, but one major concern [...]

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POF “Gamer” Case Study

August 18, 2013 16 Comments by Aziz Kamara

Before creating any campaigns, we always try our best to understand our target audience. That means asking the right questions, talking to friends, and scouring various blogs and articles to discover what resonates with the target audience. Using that very method, I came up with a niche, yet very successful angle, which has generated over [...]

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POF Case Study: How Display Size Can Affect Landing Page Performance

March 31, 2013 8 Comments by Aziz Kamara

With as much experience as we’ve had in POF, there are still a lot of questions we have yet to answer and a vast more that we haven’t even thought to ask.   That said, recently we decided to tackle one question that’s been in the back of our heads for a little while regarding [...]

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