Category: POF Case Studies

POF Case Study: How Display Size Can Affect Landing Page Performance

March 31, 2013 8 Comments by Aziz Kamara

With as much experience as we’ve had in POF, there are still a lot of questions we have yet to answer and a vast more that we haven’t even thought to ask.   That said, recently we decided to tackle one question that’s been in the back of our heads for a little while regarding [...]

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POF Case Study: Cheap Clicks at a High Bid With the 960×110 Banners

January 20, 2013 10 Comments by Aziz Kamara

Recently, the team over at Plenty of Fish unveiled the large-and-in-charge 960×110 banner. This banner is served in the same areas as the small ads as well as the wide banners and, while at first glance, it appears as though it’s just a slightly larger version of the current 728×90 banner, it seems to be [...]

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POF Case Study: Mobile Performance

September 24, 2012 8 Comments by Aziz Kamara

After a couple of months of creating campaigns early in my POF career, while attempting to exclude iOS and Android, I accidentally created a campaign targeting ONLY iOS & Android. I realized soon after that what I previously thought was an idiot mistake was actually dumb luck. Follow along to find out why. In a [...]

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