Category: Bidding

Now that you’ve gotten full grasp of the basics of CPM bidding on POF, let’s jump ahead and assume that you’ve found your profitable creatives. Now you’re ready to hold everything else constant and find the CPM that produces the most profit for that campaign. Your first inkling might be to duplicate your existing campaign [...]

POF’s CPM-based bidding system can be confusing for people who are more familiar with CPC bidding systems. If you’re used to Facebook’s CPC bidding system, I promise you that once you get used to POF’s system, even though it’s not perfect, it will further justify your hatred toward the Facebook ad platform. POF Bidding System [...]

We don’t claim to be Facebook marketing experts, but over the years, we have learned more than a few lessons. I want to straight up just give you all a list of 7 rules of thumb that we apply to our marketing. Have any to add? Let us know, and we’ll be sure to give [...]