Official Launch: THRIVE – Universal Tracking Software for Performance Marketing

September 25, 2014 by Tom Fang 6 Comments

Today we’re announcing the launch of our latest and greatest self-hosted tracking platform that we have been working tirelessly to perfect: THRIVE. It is the most cutting edge self-hosted tracking software ever to be made available.

THRIVE is the next generation self-hosted universal tracking platform. While we have POFpro for POF traffic and AdultAdsPro for adult traffic, THRIVE is meant to be your tracking platform for any and all traffic sources.

The same product-obsession and relentless support we have striven for will be manifested in Thrive. This is our 3rd tracking platform, and our years of experiencing in building the best self-hosted products culminates in this product. Our focus is on ease of use and design, advanced features for power users, and scale for big media buyers.

Powerful Features for Beginners to Experts

THRIVE aims to transform performance marketing to its simplest, most intuitive form, allowing newcomers to get started much more smoothly, as well as allowing the experienced to scale faster and do it in a fraction of the time.

Here is just a fraction of the features that THRIVE offers:

1) Cost/CPC Adjustments and Updates – Adjust spend and cost data for any campaigns for any date range through the THRIVE interface to get accurate profit/ROI numbers. You can also upload a CSV with all the campaigns’ costs for a specific date range to automate the process.

2) Multi-Variable Drill-Down Reports – It’s all about finding the exact combinations (geography, creative, device, etc.) that are the most profitable. THRIVE allows you to find these by generating Drill-Down Reports that group multiple variables into a single, expandable report across multiple campaigns or your entire portfolio.

3) Piggy-backing Post-back App – Use just 1 post-back URL for all your advertisers and affiliate networks, even if you use multiple 3rd party platforms.

4) Full Cloaking Module – This will be coming soon. We are just getting started and will be constantly adding high-impact features. Stay tuned for this!

Scalable

You can check out all the main features on the THRIVE product page, but what I should add is THRIVE is way more scalable than any self-hosted tracker ever and can handle millions of clicks per day with ease. The only bottleneck is server resources.

Own the Rights to YOUR Data

Because Thrive is self-hosted, you will always own your own data that you paid for. No 3rd party will have ownership of your data, no 3rd party has the right to look at your data, and no 3rd party has the right to prevent you from accessing your data, ever.

If you have experience with our previous products or have just heard about our brand, we only build something if we know we can be the best at it. Thrive is no different, and comes with the high quality product precision that all iPyxel products bring, and the impeccable support that comes with it.

Introductory Pricing, $100 Hosting Coupon, & Limited Time Early Bird Discount

Introductory Pricing: The tracker starts at $99/month flat introductory price. We are expecting high demand, and will likely be raising prices some time in the future, but everyone who signs up at this price will be able to maintain this price, so get in on this now!

Early Bird Discount: In addition, if you sign up and install Thrive within 10 days of this post, your account will automatically be credited with a 50% off discount for the first paid month of Thrive (in addition to the 30 days free trial!).

$100 Hosting Coupon & Free Installation: We have partnered with Liquid Web as our preferred hosting provider. Their hardware stands behind our software. Use this link to get $100 off any Storm VPS Server. Plus, they will install Thrive for you for free. Just request a Thrive installation when they call you to verfiy your purchase.

 
Sign Up for Thrive Now.

30 Day Trial. No Credit Cards Required.

Or, if you’re already have an iPyxel Account, just Log In to install.

Affiliate Summit East 2014. Back to NYC

August 13, 2014 by Tom Fang 3 Comments

I just returned home from another Affiliate Summit East to write this post as I like to reflect on things when it’s fresh in my head. The experience was, again, more than I bargained for. ASE never ceases to go beyond expectations.

This year, ASE is back in The Big Apple. Last year, ASE 2013 was a little change of pace when they moved it to Philadelphia, which will always hold a special place in my heart, but this year it’s back to the big leagues and right in Time Square.

My first Affiliate Summits were ones of making the rounds at the booths trying to network my way into the space. This time around, I hardly went to the booths other than for pre-planned meetings. I did go to a session that was pretty interesting called “How to Leverage Facebook Advertising to Grow Your Business”. The real tidbits were actually in the Q&A, where the speakers laid out their own secret sauce strategies.

When I was thinking whether I should even go this time around, I figured I wouldn’t benefit as much from the booths and sessions anymore, but I have to say it’s the most rewarding Affiliate Summit to date for me. I am surprised every time. I’ve realized that when you just go, even without your days all planned out perfectly, that it’s such a concentration of opportunity that you’re going to hit on something rewarding.

The value for me lies in the peripheral activities such as the meetups and the congregation of leaders of major companies in the space so that I can hit multiple meetings in a few days face to face. And NEVER underestimate the value of face to face meetings. It’s night and day. Obviously, Shawn and the rest of the crew didn’t directly plan my meetings, but the event is so powerful now because it brings people who matter in one place.

I am incredibly grateful for the relationships that I’ve cultivated over such a short period of time. The tough part now is deciding which opportunities are best to pursue. Greatness lies ahead!

POF Case Study: How Day-Parting Can Affect Your Campaigns

March 2, 2014 by Aziz Kamara 2 Comments

How often do you day-part with your campaigns? If you’re not familiar with the term, day-parting is a strategy used by many affiliate marketers which involves pausing campaigns during certain days of the week when traffic is expected to click less or produce fewer conversions.

This strategy can produce great results, but one major concern to many is that pausing campaigns may result in lost opportunities for conversions and profit. The question soon becomes, “What should I do?”

Our Solution: Get the Data

Using POFpro, we decided to conduct our own tests to try to answer this very question with our POF traffic to try to figure out whether or not day-parting could help or hinder our profits. We searched for a campaign that had sufficient data, ultimately choosing one with over 1 million impressions.

With a comprehensive breakdown of our data regarding those impressions (including the impressions, EPC‘s, and ROI) via POFpro’s day-parting scheduler, we first determined if there were any discernible points in the week/day when performance dropped. After that, we initiated the day-parting schedule to observe whether or not overall performance could increase.

Below are our findings:

Targeting and Creatives

As previously mentioned, we took a look at one of our long-running campaigns with a little over 1 million impressions. While the campaign was somewhat stable, the ROI had been slowly dropping. We figured it would be the perfect candidate as to whether or not we could increase performance with day-parting.

While observing the time of the day when conversions happened least (or not at all) we applied a day parting schedule to our testing campaign. To gain sufficient data, we decided to let the campaign run with the day-parting schedule for 3 weeks.

Targeted Demographic

This campaign targeted males ages 21-24 seeking females in Canada with a very low bid. In the interest of allowing this campaign to run a little longer, I won’t divulge every detail, but this should give you a good idea at what kind of traffic we were targeting.

Our Creatives

Lastly, what good is a case study without any creatives?

This is a snapshot of the creatives from the creatives that ran for the first week or so. Some of these creatives images have yet to burn out. Admittedly, the overall performance has slowed, but all in all, the campaign is still doing alright.

Our Results

With the scheduling set up, we resumed our campaign for a total of 3 weeks. So, what were the results?

Breakdown of Campaign Performance

First, let’s take a look at the performance metrics of our campaign before and after day-parting was applied. Keep in mind that this campaign required a little bit of optimization at first. But since this angle had been tested before, it was profitable not too long after it launched.

Performance Without Day-Parting:

As you can see, this campaign isn’t something you could really call “high-volume”. However, it got a decent amount of clicks and ROI. So let’s see what happened after we applied our day-parting schedule.

Performance After Day-Parting (3 weeks):

Fantastic! After applying our day-parting schedule, we managed to increase our CTR and CVR, thus slightly lowering our CPC and gaining a $0.05 EPC increase. We had hoped that the conversion rate would increase since our scheduling was a consequence of only the EPC, but I didn’t expect the CTR to rise as well. Overall, we were able to almost double our ROI! Although our volume was cut down by the day-parting schedule, we were able to increase performance considerably.

Overview of Day-Parting Schedule

With all this day-parting talk, we figure it’s about time we show you exactly we’ve been talking about this whole time. You can take a look at the schedule used for this campaign in the screenshot below:

Final Notes

One thing we wanted to note is that we’re not dealing with a whole lot of data. Sure, this campaign ran for 3 weeks, but due to the targeting, the volume is quite low. With only 11 conversions over 160,000 impressions, it’s impossible to tell whether or not the ROI would remain that high for very long.

What we do know is that with just some minor scheduling, we were able so significantly increase the performance of our campaign even after it had seemed that it had run its course. With that said, this isn’t always going to be the case for all of your campaigns (it certainly hasn’t been the case for us) but you you may be happily surprised at how your campaigns can get a boost of performance with a little bit of scheduling.