POF Case Study: How Day-Parting Can Affect Your Campaigns

How often do you day-part with your campaigns? If you’re not familiar with the term, day-parting is a strategy used by many affiliate marketers which involves pausing campaigns during certain days of the week when traffic is expected to click … Read More

5 Things You Should Know About Performance Metrics in POF (Part 2)

In Part 1 of this two-part post, I gave you some examples of performance metrics you should look for when determining whether or not a campaign can become profitable. Part 2 will discuss what you can do with that data … Read More

5 Things You Should Know About Performance Metrics in POF (Part 1)

We frequently get asked by newer performance marketers on how we determine whether or not an ad/angle/campaign is going to perform well on POF. The short answer is, we never know–not until we test it anyway. That’s why we wanted … Read More

5 Lessons In Performance Metrics for POF Traffic (Infographic)

POF traffic is touted as the easiest/friendliest traffic sources available to performance marketers today, and with their ever expanding targeting options they’re trying to keep it that way. But with all those targeting options, figuring out where to start and … Read More

Conquer Long Copy Landing Pages with Sticky CTAs and Scrollers

One of the greatest hurdles a lot of performance marketers face with long copy is determining where to position their Call-to-Action (CTA). Should you place it after your headline, by the testimonials, under your value proposition? Luckily, with some coding, … Read More