Attention POF Marketers! POFpro: a Premium Tracking & Optimization Platform Launches to Public

iPyxel Creations launches POFpro ad platform to make POF marketing dead easy through full integration with POF Ads and automated tracking and optimization

April 22, 2013 – Performance marketing technology company iPyxel Creations has launched a new premium demand-side ad platform specifically for marketers to track, automate, and scale the Plenty of Fish traffic source. Fully integrated with POF’s self-serve ad system, POFpro aims to transform POF marketing to its simplest, most intuitive form, allowing newcomers to get started much more smoothly, as well as allowing the experienced to scale faster and do it in a fraction of the time.

“Currently there isn’t really a solution out there that does what POFpro does,” says Founder Tom Fang. “What people have duct-taped together are things that make you export reports from multiple platforms and leave it to you to mash it up in Excel. The basic foundation is we drill down to the specific ROI of a creative with no extra effort from one central interface. Then, with the incredibly granular data, we are able to apply advanced features like rule-based auto-optimization and day-parting, which all contribute to users spending less time monitoring campaigns and to scale faster.”

“I’ve been working with Tom as they’ve developed this technology over the past year,” says Ben Louie, Senior Account Manager at POF Ads. “All I have to say is: just try it out. This piece of technology is a complete game changer for any POF advertiser. If you’re new, they have an expansive training guide that they used to charge for, now it’s 100% free as part of the platform.”

POFpro is trying to bring the similar premium experience that Facebook Ads API users enjoyed, but to POF Ads. The software is currently in public beta, which, according to Founder Tom Fang, means there will be no charge to use it for an indefinite period of time, in addition to the 30-day free trial when they officially come out of public beta.

About iPyxel Creations

iPyxel creates innovative demand-side technology to allow businesses and brands of all sizes access to efficient management, automation, and optimization of digital ad campaigns. Their products aim to make campaign creation, ad management, and performance optimization more efficient through automation and cross-platform data aggregation, with a primary focus on customer acquisitions. Check out their blog at for marketing tips, tutorials, and insights.