5 Rules for Making Clickworthy Display Ads & Tapworthy Mobile Ads

This is a guest post by Danielle Forget, Marketing Coordinator at WhatRunsWhere. Online dating has come a very long way over the past two decade. It has gone from being looked at as ‘desperate’ and ‘totally unsafe’, to one of … Read More

5 Things You Should Know About Performance Metrics in POF (Part 2)

In Part 1 of this two-part post, I gave you some examples of performance metrics you should look for when determining whether or not a campaign can become profitable. Part 2 will discuss what you can do with that data … Read More

5 Things You Should Know About Performance Metrics in POF (Part 1)

We frequently get asked by newer performance marketers on how we determine whether or not an ad/angle/campaign is going to perform well on POF. The short answer is, we never know–not until we test it anyway. That’s why we wanted … Read More