Are You Branding? 7 Deadly Sins of Performance Marketing Banner Designs

One question you should always ask yourself before creating any banner, is whether or not your goal is to create awareness of the brand you’re advertising, or if you’re trying to get a user to act immediately. As a performance … Read More

POFpro: Premium Tracking & Optimization Platform for POF Ads Launches to Public

Today we’re finally launching POFpro, a new premium demand-side ad platform specifically for marketers to track, automate, and scale the Plenty of Fish traffic source, into a public beta. This product is the proudest thing we’ve ever put out as … Read More