Dynamic Landing Pages: Using POF Tokens to Call Out the User and Increase Performance

Update: Since MaxMind discontinued their free service, you’re going to have to rely on another geo-location service: http://ip-api.com. It’s also free. When creating landing pages, only one goal should be in mind and that’s the conversion. Your landing page increases … Read More

Advanced Photoshop Batch Processing: Using Sources from Multiple Directories Through Templating

This week, I had multiple people ask me how they can create a batch of 300×250 ads with their current collection of 310×110 ads. So, say you had 80 small ads and you wanted to combine them into 40 IAB … Read More

POF Case Study: The CPM Bid vs. Quality (CTR, CVR, ROI) Relationship

A couple weeks ago, we did a case study on how bidding affected volume. The case study showed that after some point, increasing the bid had very little effect in increasing volume. In today’s case study, we tackle the other … Read More

POF Optimization/Management Platform Design Sneak Peek

As most of you know, we have been hard at work on a POF management/optimization/automation platform for the past several months. It’s taking us longer than expected due to the quality of the tool that I want to come out … Read More